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Ewa is an e-commerce and financial services expert with over 18 years of experience across banking and the e-commerce sector in Poland. She is the co-creator of Allegro Pay Business and Merchant Financing at Allegro, and a multiple award winner for innovative products and groundbreaking use of data in credit processes - including the Grand Prize at the European Payment Ecosystem Awards 2023! She is also the Founder & CEO of When U Buy - the world’s first solution integrating data on distributed online purchases and returns, awarded in prestigious competitions such as Startup Powered by Invest in Łódź, SAR Innovation of the Year, and nominated for Startup of the Year 2023 at Invest Cuffs!